I am an Assistant Professor of Marketing at Columbia Business School. I received my PhD from Stanford Graduate School of Business in 2019.

I study innovation, technology, and the growing space where they converge, with a focus on helping consumers and companies navigate rapid technological change.

My research explores:

• How firms can structure ideation activities and develop innovative products that address consumer needs
• How virtual interaction is reshaping innovation and consumer experiences
• How digital twins and AI can be used for innovation, self-discovery, and market research
• How elicitation structures in technology—from interface design to LLM prompt architecture—can bias responses

​I tackle these questions using field experiments with industry partners, large-scale data analysis, and lab studies. I use behavioral measures to capture both outcomes (like idea generation and written feedback) and underlying processes (like eye-tracking, response times, and language analysis).